Easier, friendlier way to instantly cool brassy tones and add major bounce and style memory.

  • Lightly tinted, leave-in foam helps neutralise brassy, yellow tones in blonde, white, grey and all fair shades
  • No messy, dark dyes that stain hands, towels, and clothes
  • Renews elasticity, boosts volume and bounce
  • Alcohol-Free
  • No parabens, no sulphates, cruelty-free, gluten-free, vegan


Color Control Toning & Styling Foam is a light-lavender-tinted foam that instantly helps neutralise brassy tones and helps rid fair hair shades (blonde, grey, white) of unwanted yellow-y tones. Unlike dark purple shampoos that leave inky stains and are massaged into your scalp, this foam is a cleaner, easier, healthier option to keep blonde hair looking crisp and bright. A quantum leap from sticky, old-fashioned mousse that make your hair stiff and crispy, this “smart foam” uses “rosins” (a natural rubber-like substance derived from trees) and not typical “resins” (stiff acrylic polymers) to give your hair soft, flexible texture to make styling easier and protect against breakage.

Color WOW Color Control Toning and Styling Foam - Blonde 200ml

  • Use after shampooing and conditioning. DO NOT PUT ON SOAKING WET HAIR. The brassier your colour, the drier your hair should be when applied. Shake can well, then invert to dispense foam into palm. Apply directly to brassy areas or all over. Leave in, style as usual.

  • Delivery - Tracked delivery, £2.95 or FREE on orders over £25

    • Please allow 2-4 working days for delivery.
    • Items usually dispatched within 48 hours.
    • No deliveries take place on Bank Holidays.

    Returns - Please see our returns policy